Meet Sarah – The Performance Business mentor dedicated to helping dance, drama, music and performing arts owners thrive.

Sarah Gittins is a respected Performance Business Mentor who founded The Den to help Dance, Theatre, Music and Performing Arts Schools achieve sustainable success while maintaining life balance.

With a postgrad in mentoring, entrepreneurial practice and management, she has guided thousands of studio owners through strategic business growth using her proven Start Scale Steer Evolve Legacy Studio System.

Her CPD Accredited membership programs provide essential roadmap training for studio owners at every stage of their journey. Sarah is a best-selling author who created The Performance Business Tracker and Show Planner—practical tools that have helped countless businesses streamline their operations.

She regularly speaks at events and on podcasts across the UK and America, and has delivered specialist training for ISTD, BBO, IDTA, and leading franchisors. As a CAA Board member representing Independent Businesses, Sarah advocates for the independent sector.

Her expertise comes from 24 years of successfully running her own thriving 350+ student multi-venue school, which she sold in Summer 2023. Sarah brings authentic, experience-based guidance rooted in real-world business knowledge and genuine understanding of the challenges studio owners face. Contact her for more information about her courses, membership and mastermind.